There's an easy fix - use a title your prospects will recognize. If you look like a sales rep, talk like a sales rep, and act like a sales rep, why are you going by 'account growth manager?” At worst? It'll make your prospects trust you less. When you're prospecting on LinkedIn, using a job title that throws prospects off the sales scent is confusing at best. On the other hand, your prospects typically have no idea that these are all code for 'sales professional.' SDR, BDR, account representative, client advisor - if you work in sales, you're probably familiar with these titles. X represents your ideal prospect, and Y is their ideal outcome or state of mind after connecting with you.īut how do you come up with the right wording for each of these elements? Read our four tips for writing the perfect headline.Ī good LinkedIn headline follows four best practices: Tailor it to your audience, include your value proposition, use your prospect's language, and be accurate and honest. To make writing your headline easier, here's a simple formula:

Remember your headline should be tailored to your audience and also use the language of your prospects. By identifying your fields keywords on LinkedIn, it will give you an advantage while writing your headline. It's also the most visible part of your profile there’s a reason it’s shown in the snippet while prospects browse through potential candidates. Your LinkedIn headline sets up the rest of your profile to be visited more in-depth. This is why you should always customize your LinkedIn headline, as it's is 46% more important to LinkedIn prospects than your experience. Utilizing specific keywords in your headline will make you more attractive to prospects. A LinkedIn headline should describe what you do, why someone should connect with you, and how you can help them. Now that you know what a LinkedIn headline is and why a custom one is the best choice, it's time to put pen to paper.

Make sure your headline is accompanied by (and I cannot stress this enough) a well-lit and quality profile picture.

Set yourself apart from other users in the same profession.

Show your value proposition What you’re known for or good at.

Some tips when it comes to your headline:

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